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Benzinga
Benzinga
Business
Kaili Killpack

No, LeBron James Isn't Behind the $5 Billion Global League — But His Business Partner Is

3d,Rendering,Basketball,On,Hoop,And,Lighting,From,Roof,Stadium

A new international basketball league backed by big money is in the works, and it could reshape the global sports business. Investors are reportedly looking to raise $5 billion to launch a competition with both men's and women's teams, and Maverick Carter — longtime business partner of NBA star LeBron James — has been brought in as an adviser. While James himself is not officially involved, the project has already captured the attention of sports fans, athletes, and investors worldwide.

What We Know About the New League

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