Of all the squillions of marketing money spent on Barbie to ensure it was the most talked about and successful film of 2023 – or, to be precise, most successful sponsored content of 2023 – one of the most useful slice of promotion was fan-led.
It didn’t take filmgoers long to realise that Barbie and Oppenheimer were being released around the same time, provided contrasting cinematic experiences – Greta Gerwig’s shocking pink toy extravaganza versus Christopher Nolan’s black and white doomsday drama – to such a degree that it was perfect for Content!
