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Creative Bloq
Creative Bloq
Technology
Natalie Fear

No, Gen Z isn’t to blame for Instagram’s controversial new logo

Instagram new logo.

If you've been online in the last day or so, you've probably noticed Instagram has changed its wordmark. Shock horror. Naturally, the internet isn't best pleased with the move thanks to the 'blandified' typeface replacing the old cursive design. With tensions high, critics needed someone to blame, and who took the fall? Gen Z, of course.

Admittedly, I'm not surprised by the backlash; Instagram has been rocking the cursive wordmark since 2010, becoming an enduring part of its identity as it evolved across the years. Fingers were pointed, accusations were thrown. This is all Gen Z's fault because... they can't read script fonts.

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