No campaign spreads through TikTok ‘like wildfire’ as pro-voice creators struggle to cut through

Aunty Munya Andrews and Carla Rogers create TikTok videos that promote Indigenous cultural awareness and answer questions about the voice to parliament. Photograph: Anna Warr/The Guardian

“A lot of people” on TikTok have been asking Aunty Munya Andrews how she will vote on the Indigenous voice to parliament.

Introduced to the app by her 16-year-old daughter, Aunty Munya has been answering questions on culture and allyship in short TikTok videos over the past year, some with more than 100,000 views.