Buyers looking for exciting discounts and offers on purchase of new automobiles during the festival season this year are likely to be disappointed as demand for new cars is anticipated to exceed their supply.
The industry expects limited discounts and offers, that too largely for vehicles seeing low demand, such as in the entry-level hatchback segment, with waiting periods for popular models averaging about 3-4 months across brands.
“The demand trend seems to be strong, however, going forward it [sales] depends on how production pans out against the underlying demand and the chip shortage, which has become much better,” Shashank Srivastava, senior executive director, (Marketing & Sales), Maruti Suzuki India, said.
