I miss the days when TV, movies and advertising were aware that videogames existed, but found them so impossible to understand that they represented them in only the most baffling of ways. A Doom 2 arcade cabinet; tightening up the graphics on level 3; "somebody's playing for real."
Those were the good times, it turns out, when other media couldn't yet latch onto some real but deeply embarrassing aspect of gaming culture in a desperate how-do-you-do-fellow-kids attempt to look cool. If you haven't watched the Amazon ad embedded above, steel yourself.
