In March 2013, Nissan resurrected the Datsun brand nearly three decades after its original discontinuation. The marque was relaunched with budget products for markets such as Indonesia, Nepal, South Africa, India, and Russia. However, in 2019, Nissan announced Datsun would cease production in Russia and Indonesia, and now the same has happened in another major market.
Last week Nissan India announced Datsun will no longer produce cars in India. The Japanese automaker wants to reallocate money from its budget brand to its future electrification strategy. Also, sales of Datsun cars have slummed in recent years with just 6,400 deliveries in 2021, down over 90 percent from 87,300 in 2016, as Asia Nikkei reports. In India, 2017 was Datsun’s best year with the brand accounting for roughly 75 percent of Nissan’s total sales in the country, all thanks to the then-new Redi-Go model.
