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InsideEVs
InsideEVs
Technology

Nissan's 'Pride' Doomed Its Emergency Merger With Honda

"Pride goeth before destruction, and a haughty spirit before a fall," reads the Book of Proverbs, chapter 16, verse 18. I'm no Biblical scholar, but I think it's unlikely King Solomon wrote that line about Nissan. But you have to admit it fits in this context—especially since "pride" at Nissan is being cited as a reason its $60 billion merger with Honda blew up, leaving its future feeling murkier than ever. 

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