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Zenger
Zenger
Environment
Jonathan Hobbs

Nissan Debuts EV In The Metaverse

The Nissan Sakura had its first public showing at Nissan’s Global Headquarters in Japan and was then unveiled virtually in the metaverse. (Courtesy of Nissan)

The Nissan Sakura, the automaker’s first Kei car that runs entirely on electric power, had its first public showing at the company’s global headquarters in Japan before being unveiled virtually in the metaverse.

It is possible to get a virtual feel for the Sakura by visiting the Nissan Crossing, which provides opportunities to do virtual test drives. According to the automaker, the purpose of debuting the Nissan Sakura in the metaverse was to provide clients with a one-of-a-kind experience that featured elements of immersive music and lighting. Additionally, a live broadcast was made available on the YouTube account that Nissan manages; however, the broadcast was only available in Japanese.

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