Nisa is building on a 30 per cent uplift in holiday park retail sales by extending its operations with Bourne Leisure.
The Scunthorpe convenience specialist has added a dozen new outlets in 2023 as it looks to capitalise further on last year’s strong performance in the staycation sector.
Bourne Leisure has built on its contract with the independent retail and wholesale specialist, taking the number of stores served to over 50 in a fruitful six year partnership, while Center Parcs and J&J Wilson are also on board. The latest additions include Thorpe Park at Cleethorpes and Perran Sands in Cornwall, with both taking a Nisa fascia for the stores.
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Victoria Lockie, head of retail at Nisa, said: “We have seen some brilliant, continued growth within many of our holiday park customers and Bourne Leisure are a great example of that. I am delighted they have started to incorporate the Nisa fascia and extending the deal between us was a no-brainer.
“We know across retail that shoppers are looking for value and that is the same when it comes to holidays. The weather we have had over the past month or so has been brilliant and I know that will inevitably mean fantastic business for holiday parks across the UK.
“I’m really looking forward to carrying on our work with Bourne Leisure, Center Parcs, J&J Wilson and all our partners in the holiday park sector as we aim for another year of success across the board.”
A total of 177 holiday park convenience stores are now on the books, with the 2023 recruitment the strongest since the pandemic.
Bourne Leisure - the parent company of Haven Holidays and Warner Leisure Hotels - employs more than 16,000 staff and attracts 4.5 million guests to 56 sites across the UK every year.
Bill Marney, grocery category development manager at Bourne Leisure, said: “The Nisa brand is well known across the country from the high street so incorporating the Nisa fascia makes an obvious connection for customers who are seeking value.
“Access to a comprehensive range of products is essential to us given we have such a range of stores across our estate. Our partnership has so far worked successfully in driving a strong sales performance, so we were really keen to continue the relationship.”
Key to the Nisa proposition for many years has been the strong own brand offering available through Co-op products. Mr Marney told how with customers searching for value more than ever at the moment, own brand products were crucial to the success of the stores.
“We have always supported Nisa and Co-op own brand and seen great success with that through our stores. We have increased the range of own brand products within our stores, and we have seen shoppers respond well to the offering. It is important for us to drive the value for money proposition. The shopper recognition of such a well-known brand is important to associate our products with quality and we have seen the importance of effective promotions.
“Co-op own brand plays an important role in helping us drive sales and deliver value to holiday makers and holiday homeowners across our estate.”
Co-op acquired Nisa five years ago. The company is also seeign significant growth in the forecourt sector, with a recent extension of a deal with MPK Garages.
