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InsideEVs
InsideEVs
Technology

NIO's New ONVO And Firefly Brands Aim For Mass Volume In Europe

NIO, the unseen but well-heard Chinese luxury competitor that sits a little above Tesla, is moving into mainstream waters. NIO CEO William Li confirmed the name of its latest effort—ONVO. This cheaper brand is meant to target family-oriented buyers, compared to the higher-end upscale market that NIO courts.

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