China is the world’s most competitive market for electric vehicles. Startups and established carmakers are sparring on price, technology and, increasingly, design, as companies try to grab market share. Foreign visitors are often astounded by what Chinese EVs can do.
“The EV market, especially in China, is incredibly competitive,” says Kris Tomasson, vice president of design for Nio, one of China’s leading EV startups. To keep ahead of the competition, “design really has to be leading edge, always looking forward, very progressive. So we’re given the ability to really push on the design side.”
