Ninja’s new soft serve ice cream machine has launched – but can it beat Mr. Whippy?

The UK is now basking in its fourth heatwave of the summer, surely that’s got to be a record? And, like many, when the sun is shining, there’s usually only one thing on my mind – ice cream. So you can picture the smile that spread across my face when I was asked to test out the all new Ninja swirl, a soft serve and ice cream maker. The machine officially launched in the UK on 28 July, and has already climbed its way to be the bestselling product on Ninja’s website.

This isn’t the brand’s first foray into ice cream though. Ninja first released the creami here in the UK in 2022 and, although ice cream makers were already a thing, there really was nothing quite like it – unlike its predecessors, it offered a great variety of methods and easy to use convenience.