The impending Shein IPO has got the City excited. Some have gone as far as to proclaim that the flotation will revivify the London Stock Exchange. But will you invest?
The fast-fashion company is hardly a shining (not a pun) example of a firm that ticks all the ESG boxes. And it has been embroiled in multiple legal battles with its biggest Chinese rival, Temu. Which invites the question, what does Shein have that Temu doesn’t? What is its USP?
