Last week, Yvon Chouinard, the billionaire owner of outdoor clothing retailer Patagonia, announced he was transferring ownership of his company to a trust. Going forward, the company’s profits — somewhere in the neighborhood of $100 million a year — will be used to combat climate change.
It’s a startling decision. And a rarity among those with extraordinary wealth.
Imagine if a TV series contemplated something similar. Call it the anti-“Succession,” following the fictional lives of a wealthy family that isn’t singularly focused on jockeying for status, but on making the world a better place.
