No matter who takes home the College Football Playoff championship Monday night in Houston, a rare nonprofit from the murky, still-developing world of Name, Image, Likeness programs is set to come out on top.
Numerous NIL organizations, which help college athletes get compensated, have sprung up since a Supreme Court decision in 2021 allowed the National Collegiate Athletic Association to pay student athletes for use of their brands — with some restrictions. Many are for-profit organizations that funnel donations they receive to college athletes in return for work they do for the organizations, like personal appearances, signing autographs and posting on social media.
