TOKYO—Nikon is acquiring digital cinema camera manufacturer RED.com LLC for an undisclosed amount.
Founded in 2005 by Jim Jannard, who previously founded Oakley, famous for its sunglasses, RED gained a reputation as a non-traditional outlier in the professional camera business given its rapid rise amid more traditional camera makers like Sony, Panasonic, Canon or even Grass Valley (which had acquired Philips cameras when purchased by Thomson). The question over whether Nikon was planning on entering the professional digital cinema camera market is not new—speculation has been around for several years now.
