Nikon has sold more mirrorless cameras in the current fiscal year than the year before – but thanks to those cameras being popular budget models like the Z50 II and Z5 II and discounts lowering the average selling price, the imaging giant has posted a loss in revenue.
On Thursday, February 5, Nikon released its third-quarter financial report to investors, with a 5.6 percent drop in revenue for the year so far compared to last year’s numbers and a ¥103.6 billion loss in operating profit (about $661 million / £487 million / AU$948.8 million / CA$904 million) as a whole.
