Announced back in 2013, the Nikon Df was a radical departure from modern D-SLR design of the time. It took its inspiration from Nikon’s classic film SLRs from the 1970s and 1980s, right down to the box-like body, chisel-edged pentaprism, leatherette panels, and even the old-style Nikon logo.
Nikon’s pre-launch teaser ads built up the concept of ‘pure photography’, and the Df was aimed at those who want to rediscover the pleasure of the whole photographic process, not just the end result. The Df was not just a tool, it was an experience.
