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Digital Camera World
Digital Camera World
James Artaius

Nikon admits that first-time camera buyers are "underserved"

Nikon
A woman picking up a camera, from a shelf of dozens of cameras, in a store.

Nikon has admitted that first-time camera buyers might be "underserved" by the company, conceding that it might not have "been able to offer the [right] options to them."

While the company has just celebrated the launch of the Nikon Z6 III, and before it the highly successful Z8 and Zf, these are all advanced and / or expensive cameras. Nikon's last entry-level models, the APS-C Z30 and full-frame Z5, came in 2022 and 2020 respectively – and didn't seem to particularly resonate with audiences.

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