In 2022, teenagers across the country embraced the trend of #GentleMinions, as they eagerly awaited the release of the Illumination film Minions: The Rise of Gru. Dressed in suits and tuxedos, these young fans celebrated the beloved film franchise that had been a part of their upbringing. The movie, distributed by Universal, proved to be a massive success, grossing over $939 million at the box office.
This year, Illumination is once again captivating audiences with the upcoming release of Despicable Me 4. To generate buzz and engage fans, the studio enlisted the help of NBA star Nikola Jokic, known for his playful personality. During a playoff game, Jokic made a grand entrance dressed as Gru, the iconic character from the Despicable Me series. The internet erupted with memes and jokes, spreading rapidly across various social media platforms.
