Encountering supply chain issues is unavoidable, whether you simply want to eat some chicken wings or find yourself waiting months for the delivery of furniture. Nike, too, has seen delays for some of its higher profile sneaker releases — but a new technology center in Atlanta will seek to strengthen the sportswear giant’s infrastructure.
Today, Nike announces it’ll open up the new office next year in Atlanta’s West Midtown neighborhood. The tech center will focus on three specific areas, or what Nike is calling “Centers of Excellence,” which includes logistics and supply chain, cybersecurity, and artificial intelligence/machine learning. Specific areas of interest for AI and machine learning are in better understanding customer preferences, anticipating unmet needs, and powering new products and experiences.
