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Sports Illustrated
Sports Illustrated
Patrick Andres

Nike Unveils First Super Bowl Ad in Decades, Highlighting Nine Female Athletes

The Nike logo. | Kirby Lee-Imagn Images

When Nike advertises, people listen.

For all the ink spilled on younger Americans' suspicion toward the field of marketing at large, the company's commercials—originally made in conjunction with the groundbreaking firm Wieden+Kennedy—continue to cast a long shadow over pop culture. On Sunday, accordingly, the world took notice when the shoe giant released its first Super Bowl ad since 1998.

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