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Guitar World
Guitar World
Entertainment
Phil Weller

“Nike tried to go direct and pull back from retailers. It got crushed”: Guitar Center CEO Gabe Dalporto may be facing new competition from Fender and Gibson in the retail space – but it isn’t fazing him

Gabe Dalporto.

Having recently discussed how he plans to restructure the Guitar Center business model to compete with the burgeoning online gear market, the retailer’s CEO Gabe Dalporto has now made his feelings known regarding new brand-backed retail rivals in the form Fender and Gibson.

Over the past few years, Guitar Center has had to cope against the backdrop of an online retailer boom, with digital giants and direct-from-factory producers such as Amazon all posing new competition to physical brick-and-mortar stores.

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