It has been announced that Nike will be reducing the supply of some of its popular sneakers, such as the Air Force 1 and Pegasus models, in order to shift its focus towards other products. The decision was made as part of the company's strategy to address its underperformance, with CEO John Donahoe acknowledging the need for significant adjustments during a recent earnings call.
This year, Nike is placing emphasis on the upcoming launch of the Air Max Dn, a cushioned athletic shoe set to debut next week. The Air lineup, described by Donahue as a 'double-digit billion dollar business,' will feature shoes worn by athletes at the upcoming Paris Olympics. Donahue himself highlighted the comfort and uniqueness of the new Air Max Dn during the earnings call.
