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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Nike to axe hundreds of jobs in bid to save $2bn amid sales slump

A woman walks past a Nike store in Beijing
A woman walks past a Nike store in Beijing. The company’s sales rose in China but fell in Europe and the US. Photograph: SheldonCooper/SOPA Images/REX/Shutterstock

Nike is to cut hundreds of jobs, simplify its product ranges and increase its use of automation as part of attempts to save $2bn (£1.6bn) in costs over the next three years amid poor sales.

The US sportswear brand said it was “taking steps to streamline the organisation” and would be spending up to $450m on the changes, mainly on payoffs for employees.

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