As the crisis in Ukraine escalates, a number of sportswear companies have deferred services in Russia. Just this week, Adidas suspended its partnership with the Russian Football Union — meaning it would stop providing both the men’s and women’s national team with official sportswear — while groups like FIFA and the Union of European Football Associations (UEFA) suspended teams from the country from participating in competitions until further notice.
Nike is now halting sales in Russia through its website and app, a decision that affects people other than Russian athletes. On the brand’s Russian-language website, Nike wrote it “cannot currently guarantee delivery of goods to customers in Russia,” directing customers to physical stores for shopping. Nike has not yet responded to Input’s request for comment.
