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Cycling News

Sport

Stephen Farrand

Nike steps up cycling involvement with lifestyle apparel deal with Visma-Lease a Bike

NIke Lease a Bike Visma Demi Vollering Jonas Vingegaard VismaLease a Bike Lance Armstrong

CHARANTONNAY, FRANCE - JUNE 10: Jonas Vingegaard of Denmark and Team Visma | Lease a Bike competes during the 77th Criterium du Dauphine 2025, Stage 3 a 207.2km stage from Brioude to Charantonnay / #UCIWT / on June 10, 2025 in Charantonnay, France. (Photo by Dario Belingheri/Getty Images).

Sportswear brand Nike will provide the Visma-Lease a Bike team with lifestyle apparel starting from the Tour de France, with WielerFlits revealing their involvement after spotting the Nike Swoosh logo on a team car at the Netherlands national championships.

Visma-Lease a Bike are expected to confirm the Nike deal in the next few days and the new non-race clothing will be on show at the Tour de France Grand Départ next week and then at the Tour de France Femmes. The team already has a deal with Hoka for lifestyle footware.

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