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Lifestyle
Andrea Carrillo

Nike's 'One Box' shipping shoebox cuts packaging waste in half

Nike is making inroads on more sustainable packaging with testing of new solution known as “One Box.” Spearheaded by Rich Hastings, the brand’s custom shoebox designer, the team created a durable shipping box with a 51-percent reduction in waste for single online orders regardless of the shoe inside.

Waste not, want not —

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