Get all your news in one place.
100's of premium titles.
One app.
Start reading
International Business Times
International Business Times
Sport
AFP News

Nike's Long International Struggle With Adidas

Striking signing: Nike's Ronaldo celebrates after scoring for Nike's Brazil at the 1998 World Cup. (Credit: AFP)

Nike scored one of the most surprising victories in their long battle to dominate international football business when they outbid Adidas to become Germany's kit supplier.

German newspapers reported that the American sports equipment giant overcame their rival's home advantage with a bid of around 100 million euros ($108 million) a year. Adidas reportedly offered a final bid of between 60-65 million euros.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.