Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Sport
Melissa Jacobs

Nike’s ‘hoo haa’ Olympic uniforms reveal everything, including sexism in sport

Athletes pose at Nike’s showcase for its Olympic uniforms last week
The new uniform for women’s track, center, has drawn ire online. Photograph: WWD/Getty Images

Paris has long been known for its avant garde fashion. Yet the couture scene would be hard-pressed to produce anything as confounding and controversial as the Team USA track and field kits that were unveiled in the City of Light last week. There was nothing to see when it came to Team USA’s men’s track uniforms: standard shorts and a tank top. But when it came to their female counterparts, there was everything to see, especially around the nether regions.

As reigning the 800m Olympic champion and Nike athlete, Athing Mu, modelled the US team’s briefs (fellow participant Sha’Carri Richardson opted for shorts) the scene drummed up memories of the Rio Games: the new USA uniforms would be ideal for a Brazilian beach. Citius Magazine further highlighted the design flaw when it tweeted an image of a mannequin showcasing the uniform and suffering from some major camel toe.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.