Leaked versions of all three Chelsea kits for next season have emerged as attention starts to turn toward the design and aesthetic potential of the 2023/24 season's edition.
It is often around this time of the season that images emerge of concept kits and even real versions crop up too. This season there is an added intrigue into the new kits for Chelsea though with any design still uncertain who the main shirt sponsor will be with the mobile phone brand 3 currently adorning the front of shirts.
This factor alone has caused quite the stir with supporters guessing and predicting which label will be on the front of next season's jersey when creating concept images of their own. Here, though, are some reliable leaks to work around.
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Footy Headlines has released a concept image of next year's kit featuring a gold trim to the shirt, including a golden badge, Nike logo and outline to the main sponsor - Three, in this case. The shirt has no specific pattern to it, similar to this season's top, but does have a banner on the end of the sleeve with white and gold colour scheme.
Chelsea have used the gold effect to several kits in the past. Most notably they ran with a celebratory centenary kit in 2005/06, plus they were the reigning champions that year which added gloss to the shirt. Then in 2012/13 they celebrated winning the Champions League with similar golden outlines.
In 2020 Chelsea played a cup game to commemorate their 1970 FA Cup final win against Leeds which had a golden trim.
Nike took over from Adidas as Chelsea's shirt producers in 2017 on a massive 15 year deal worth £60m per year in what was described at the time by the club as an "incredibly exciting and important deal."
The American sportswear giant is now preparing for a major change in design for away shirts though. The concept kits produced have given quite the mix up from this season's white and blue effort. The image has a zig zag pattern acros the chest in a dark blue and black design, think Inter Milan.
It brings memories of last season's remarkable mixed pattern design. The third kit appears to be more down to earth though, going with a simpler green tinge. It is the equivalent of the golden kit from this season but with a mint green base colour and black trim.
Fans will be just as eagerly awaiting the vital main shirt sponsor, which will be a big source of income having also lost the £20m per season from sleeve sponsor WhaleFin. Now that the season for concept shirts and kit leaks is upon us though, that is also bound to build excitement.
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