Nike celebrates its 50th anniversary this year, a milestone it’s honoring by looking to the future of sport. With this ethos, the brand announced a long-term partnership with New York-based cultural institution The Shed, a collaboration Nike says will “expand human performance” and explore artistic creativity, empowerment, diversity, and risk-taking.
Creativity is at the center of many of Nike’s projects, including its newest design hub located at its world headquarters. The brand’s multi-year partnership with The Shed, however, will provide everyone with an accessible space to invent, produce, and present new forms of art. Already, the cultural institution offers free seasonal programs including art exhibitions and DJ sets, and its team-up with Nike will only expand such experiences.
