It turns out some of us have been saying the names of our favourite brands wrong for years.
From Nike to Nutella and IKEA, there's a whole host of brand names that can cause confusion when it comes to the correct pronunciation. Business Name Generator (BNG) has taken a look at the search volume of 70 brand giants to find the names we struggle with the most, and how to pronounce them correctly.
In the top three, Porsche, Nike, and Hermés all had the highest number of searches for pronunciation, both monthly and yearly.
