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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Nike Cries Foul over Virtual Shoes, Suing Retailer that Sells Sneaker NFTs

StockX New York United States
The Nike swoosh logo is seen outside the store on 5th Avenue in New York, New York, US, March 19, 2019. (Reuters)

Sneaker giant Nike sued online reseller StockX in New York federal court on Thursday for selling unauthorized images of Nike shoes, marking the latest lawsuit over digital assets known as non-fungible tokens.

Nike said StockX's NFTs infringe its trademarks and are likely to confuse consumers. Its lawsuit asked for unspecified money damages and an order blocking their sales.

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