There's no denying that SKIMS really has the whole campaign thing down pat. Everyone from Charli XCX to Sabrina Carpenter and Cardi B have appeared in ads for the brand. Kim Kardashian is also a pro when it comes to collaborations. All you have to do is look at its The North Face collection and Dolce & Gabbana's offering, both of which flew off shelves. Now she's joining forces with Nike to create not just a collab, but a brand new brand.
NikeSKIMS is "designed to sculpt and engineered to perform." Basically, the label will combine performance-based women's activewear with shapewear solutions. The pairing isn't surprising given SKIMS' past partnerships with athletes. The brand enlisted some of WNBA's superstars for a series of ads. Jhené Aiko visited the desert to promote the brand's sports loungewear collection. SKIMS has even been collaborating with Team USA via the Olympics since 2020.
