Nigel Pearson claims that Premier League clubs' increasing focus on using the loan market as an additional revenue stream makes it increasingly hard for Bristol City to justify bringing players in from the top-flight on a temporary basis.
Pearson is heading into his fifth transfer window as Robins manager and is something of an anomaly in the Championship as his 13 senior signings since taking charge in February 2021 have all been permanent deals.
City were the only team in the second tier last season who didn’t bring in at least one loan player and Pearson has previously outlined his reluctance because the previous culture and atmosphere within the dressing room didn’t necessarily make for the best environment for it to be a success.
