Nigel Farage has accused YouGov of being “deceptive” after the polling company consistently showed Reform with less support than other surveys. He has claimed the company broke transparency rules set out by the British Polling Council over how it presents headline figures. As a result, YouGov has agreed to publish more data in future.
The chart below compares Britain’s monthly voting intentions for Reform in a poll of polls derived from 14 different agencies, with voting intentions for the party from YouGov. The comparison runs from the start of 2025 to March 2026. At first glance, it appears that Farage is right – the YouGov data is below the poll of polls data for most of the time.
