The average viewer numbers for the Super Bowl increased to 125.6 million after Nielsen released its final viewer figures on Thursday for the Feb. 8 game.
It was a 700,000 increase from the original number of 124.9 million, which was released on Feb. 10.
Nielsen attributed the update to a Big Data provider not properly collecting data from its devices on Feb. 8. Nielsen began using its Big Data + Panel methodology for all events last September with the start of the current television season.
Seattle’s 29-13 victory over New England was on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.
That fell short of the 127.7 million U.S. viewers that tuned in for Philadelphia’s 40-22 victory over Kansas City last year on Fox.
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