The sneaker game is pretty tight. With colossal brands like Nike, Puma, Adidas and even Converse dominating the market, you'd have to be delusional to dip your toe into the category. But don't tell that to rap superstar Nicki Minaj, who just dropped her first collection with British sneaker brand LØCI.
Minaj is actually now an owner of LØCI so introducing a collaboration is a natural fit. She sure knows how to advertise her new venture rocking a pair to a New York Knicks game over the weekend. She also flaunted her new colorful unisex sneakers on her Instagram Stories causing an even bigger stir. The Barbz is definitely feeling the collab as LØCI's website has already crashed twice with fans trying to be the first in line for the coveted kicks.
