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International Business Times UK
International Business Times UK
Health
Vinay Patel

NHS Is Paying Obese Men £400 To Lose Weight and Texting Them to 'Avoid the Kebab Shop'

Cash for weight loss? Experts say yes to NHS savings (diabetes, heart disease) but mental health risks complicate. (Credit: Pexels)

The NHS offers financial incentives of up to £400 to obese men participating in a weight loss program that includes supportive text messages.

The "Game of Stones" trial provides daily text message tips to participants, including suggestions like "walk a different route home to avoid the kebab shop" and "don't treat your body like a skip."

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