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The Guardian - US
The Guardian - US
Technology
Wilfred Chan

Can ‘chief vibes officers’ and NFT influencers keep things positive amid the crypto collapse?

NFT Crypto Twitter Inc.
Billboards display NFT art in Times Square, New York, during the fourth annual NFT.NYC conference on 20 June 20, 2022.
Billboards display NFT art in Times Square, New York, during the fourth annual NFT.NYC conference on 20 June 20, 2022. Photograph: Noam Galai/Getty Images

Don’t call it a collapse – it’s just a vibe shift.

Since January, the market for non-fungible tokens (NFTs) has been locked in a downward spiral, with sales on one popular platform falling to less than one-seventh of their January peak, and the buyer of the so-called “Mona Lisa of the digital world” – a $2.9m NFT of Jack Dorsey’s first tweet – being forced to sell for just $6,800.

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