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Sports Illustrated
Sports Illustrated
Entertainment
Zach Koons

NFL World Reacts to Browns’ New ‘Brownie the Elf’ Midfield Logo

The Browns will return to Cleveland this weekend after a thrilling victory over former franchise quarterback Baker Mayfield and the Panthers. To celebrate the home opener, the organization opted to make a significant change at FirstEnergy Stadium.

When the Browns take the field on Sunday against the Jets, a new logo will be displayed at midfield. An image of “Brownie the Elf,” the team’s original mascot, will take the place of the franchise’s traditional orange helmet that’s usually painted on for home games.

The Browns announced the news Tuesday after incorporating fans in the decision-making process. While “Brownie” may be new to some, the design is meant to pay homage to the history of the Cleveland franchise.

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