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USA Today Sports Media Group
USA Today Sports Media Group
Sport
John Sigler

NFL takes aim at New Orleans apparel business in trademark dispute

NFL New Orleans

This is getting ridiculous. Nola.com’s Stephanie Riegel reports that the NFL has issued a cease-and-desist order to the New Orleans-based apparel brand DNO, claiming that its long-running “Defend New Orleans” logo infringes on a trademark owned by the league. Popular with New Orleans Saints fans, the logo features a spiked skull wearing a fleur-de-lis, often portrayed in black and gold. DNO founder Jac Currie began selling apparel with the signature logo in 2003.

It’s a battle the NFL has lost before. In 2010, the league issued similar letters to local T-shirt vendors in the New Orleans area, only to get drawn and quartered in a conference call with former Louisiana attorney general Buddy Caldwell.

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