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Sports Illustrated
Sports Illustrated
Sport
Michael Kadlick

NFL Names Abercrombie & Fitch Official Fashion Partner in Multi-Year Pact

Fashion, meet football.

The NFL and Abercrombie & Fitch announced on Monday morning a multi-year partnership naming the clothing company an Official NFL Fashion Partner—the first of its kind for a league sponsor. Abercrombie launched NFL-licensed items and apparel beginning in 2022, and the two sides will now look to build on their success by redefining fan style "through a fashion-first lens."

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