The National Football League has unveiled its most extensive Diversity, Equity, and Inclusion (DEI) initiative to date, aimed at promoting minority and women-owned businesses for its major events. This move comes amidst recent controversies but the league asserts that the initiative is unrelated.
The new program, known as NFL Source, has been in development for years and is designed to address supplier diversity across the entire NFL ecosystem, including both league and club levels. The initiative aims to provide underrepresented businesses, such as those owned by minorities, women, veterans, individuals with disabilities, and LGBTQ+ individuals, with increased opportunities to compete for lucrative contracts, including those for events like the Super Bowl and the draft.
