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Daniel Frankel

NFL Flies With RedBird Capital to Put ‘Sunday Ticket’ in Bars and Restaurants; DirecTV Says It’s Still in Play

NFL DIRECTV Sunday Ticket RedBird RedBird Capital NFL Sunday Ticket
Promo for 2021 season of NFL Sunday Ticket

The National Football League has entered into a joint venture with private equity firm RedBird Capital Partners to stream ”NFL Sunday Ticket“ in bars, restaurants and other public dining and entertainment establishments, starting this upcoming football season. 

The JV, called EverPass Media, will become the exclusive commercial distributor of NFL Sunday Ticket and could potentially also distribute other live sporting events down the road. 

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