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Sports Illustrated
Sports Illustrated
Jimmy Traina

NFL Broadcast Partners Want You to Know People Like to Watch Football

1. Nielsen changed the way it counts viewers in 2025, so sports across the board enjoyed nice ratings increases. Naturally, since this country is ruled by football, all of the NFL’s broadcast partners saw massive bumps in viewership.

And those networks would like you know all about it. These were the subject lines of emails that landed in my inbox on Monday afternoon:

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