High Street giant Next is reportedly in talks to buy fashion brand Joules. The company, which was regarded as a firm-favourite of the Duchess of Cambridge, issued a profit warning earlier this year.
But, after the news of Next's possible acquisition emerged yesterday, shares in the brand rose to 44p. This was 11p higher than they started the day.
It was reported Next would be looking at spending around £15 million for a stake in the business. Reports suggest Next would be looking at acquiring 25% of the firm.
