IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner” and that it has hired a new vice president of measurement innovation to lead the search.
Nexstar said it has issued an open Request for Proposals "seeking a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses."
